How your executives will work together in a crisis is the most important question that a company’s crisis management program needs to answers. Without a clear communication and decision-making framework, detailed plans for particular scenarios do not mean much.
Laurence Guihard-Joly is the General Manager of the IBM Resiliency service line, leading resiliency teams across the world who provide services and solutions to help IBM clients manage their risks in an increasingly “always on” world. Within the IBM Enterprise Risk Management, Laurence also leads the IBM Business Continuity Management program, with a dedicated team and a leadership BCM community across all IBM business units and corporate functions & processes.
Gerard Braud, CSP, Fellow IEC (pronounced “Jared Bro”) is an international expert, coach, trainer, author and professional speaker, who has worked with organizations on five continents. Known as the guy to call when it hits the fan, he is regarded as an expert in crisis communications and media issues.