Can Uber Repair Its Brand After Scandal? Deb Gabor Explains.

Deb Gabor was born to brand. She is the CEO of Sol Marketing, a brand strategy consultancy obsessed with building winning brands. She is also the author of “Branding is Sex,” a bestselling book exposing individuals and organizations to the practice of developing the deep emotional bonds that drive irrational loyalty for consumer, business, and personal brands. Since 2003, Deb and the Sol Marketing team has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft, and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans.Through, a division of Sol Marketing, hundreds of startup founders have benefited from Deb’s wizardry for crafting pitches that entice investors to open their wallets to the tune of up to $100 million.

A displaced Midwesterner, Deb’s current home base is Austin, Texas, where she enjoys 300-plus days of sunshine and the best BBQ west of the Mississippi. You can reach Deb and the Sol team at and


Deb Gabor

Sol Marketing

Leona Lewis
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