Panic at work. Reputation, transparency, scenario planning and thinking through communications strategy in times of crisis. Interview with Blois Olson.

When stakes are high when an organization needs to communicate with the media, they call Blois Olson.  How an organization handles communicating the public can diffuse public concern or blow up into a reputation firestorm.  An outside perspective can mean a lot in crisis situations. Human nature will often lead people involved in a crisis to communicate in ways that are simply not helpful.

A good example of the impact of poor communications strategy with the public is the recent case of food safety issues at Chipotle.  Poor strategy and problems incongruous with the Chipotle brand lead to compounding damage to Chipotle’s brand, customer relationships and stock price.

Blois Olson is Principal of Fluence Media, a consultancy specializing in high stakes media communications. In 2012, he founded Fluence Media in the belief that the silos of marketing and media have crashed. Fluence provides clients with high-level media and communications strategy, data visualization and insights, content creation and distribution, and marketing. 

Olson was recognized as a “Top Marketer” by Minnesota Business magazine in 2012, and named one of “200 Minnesotan’s You Should Know” by Twin Cities Business magazine in 2011. He regularly speaks on topics of political volatility, corporate reputation, media change and social media strategies.

His morning take daily tip sheet and radio segment are a must read and listen for business and political leaders in the Midwest. His analysis and clients has been featured in the Wall Street Journal, Politico, the New York Times, MSNBC, CNN, and numerous other national and local media outlets. 

Blois Olson
Fluence Media
Leona Lewis
Masters of Disaster® is the registered trademark of ComplyEthic Consulting LLC in the United States.