Eric Siegel author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die

Today's Masters of Disaster episode features an interview with Eric Siegel, one of the most popular and well-known experts in predictive analytics and bestselling author and founder of Predictive Analytics World.  

Predictive analytics is the core of “Big Data” and machine learning. The exponential increase in data in today’s world makes predictive analytics an even more exciting tool.  Eric is also the only data scientist with a rap video on YouTube that I know. In the podcast, we discuss what predictive analytics is and the ethical nuances of reliance on predictive analytics. 

Eric’s book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die, is one of my favorite books on the topic, written in plain language with a healthy dose of humor and interesting stories.  If you have not read a book on this topic before, this is the book to read.

LINKS
Predictive Analytics World http://www.predictiveanalyticsworld.com/
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die http://www.predictiveanalyticsworld.com/book/
Rap Video, Predict This, on YouTube https://www.youtube.com/watch?v=bSP3z0LmWEg

Masters of Disaster is a podcast produced and hosted by Leona Lewis, J.D. Founder of ComplyEthic Consulting.  She can be reached at leonalewis@complyethic.com