What is “Design Thinking” and how does it apply to compliance? Design Thinking is an approach to product development, but more broadly, it is an approach to problem solving. Popularizing “Design Thinking” is sometimes credited to the d.School at Stanford. A good summary of the Design Thinking approach is the explanation of how students of the d.School approach product development.
Students start in the field, where they develop empathy for people they design for, uncovering real human needs they want to address. They then iterate to develop an unexpected range of possible solutions, and create rough prototypes to take back out into the field and test with real people. Our bias is toward action, followed by reflection on personal discoveries about process. Experience is measured by iteration: students run through as many cycles as they possibly can on any project. Each cycle brings stronger insights and more unexpected solutions.
Eric Lambert explains how Design Thinking can improve adoption and engagement of compliance programs. By focusing on the needs of the “users” of the compliance program, it can be improved for both front-line employees and executive leadership, working to give them solutions that meet their needs.
Eric is Associate General Counsel at Jostens with experience in contracts, e-commerce, marketing, supply chain, compliance, privacy, export, intellectual property, litigation management, and general in-house practice. He seeks practical, creative, risk-appropriate solutions to facilitate business objectives.
Eric holds a B.A. in Economics from the University of Rochester, and a J.D. from Cornell Law School. He is a Certified Information Privacy Professional (CIPP/US). Before joining Jostens in April 2014, Eric served as Associate General Counsel of Digital River, a leading e-commerce and e-marketing company. Before Digital River, Eric served as a senior associate at Larkin Hoffman Daly & Lindgren, a Minneapolis-based law firm, as a member of their Intellectual Property and e-commerce group. Eric began his career in New York, working for Emanuel Publishing Corporation (a legal publisher), Prodigy Communications LP (an internet service provider), and IntraLinks, Inc. (a Software-as-a-Service provider). Eric resides in Lakeville, MN with his wife and two sons.
Eric Lambert Eric.Lambert@jostens.com
MORE READING ON DESIGN THINKING:
Harvard Business Review https://hbr.org/2015/09/design-for-action